About
Small on purpose.
Baldwin Financial is an independent registered investment adviser in downtown Oklahoma City. The people who learn your situation are the people who do the work, and the people who answer when you call. That is the whole design.
Jeremy D. Baldwin
Why the firm is built this way.
Jeremy D. Baldwin has advised Oklahoma families, business owners and retirement plan sponsors for more than a decade, first as an investment adviser representative at Wilbanks Securities and then at Brokers International Financial Services, where he worked with individual and institutional clients alike.
He founded Baldwin Financial in 2022 to do that work in one place. Most of a career spent inside other people’s firms had shown him the same failure repeatedly: good advice arriving in pieces, a portfolio from one company, a return from another, estate documents from a third, and nobody responsible for whether any of it agreed. This firm exists to be the room where those four things have to answer to each other.
He is the firm’s sole investment adviser representative and its acting chief compliance officer, and he reviews every client account himself rather than delegating it. He also owns The Baldwin Insurance Firm, LLC, a separate insurance agency through which he may earn commissions. That is a conflict of interest, it is disclosed in Item 10 of our Form ADV Part 2A, and it is set out plainly on our disclosures page, because a conflict you have to go looking for is not really disclosed.
How we work
Four things you can hold us to.
Fiduciary, always
We are a fiduciary. That means we are legally required to put your interest ahead of our own, and to tell you plainly about a conflict rather than quietly work around it.
One point of contact
You won’t get handed to a service team once the paperwork clears. Whoever builds your plan is who answers when you call about it.
Plain language
If we cannot explain a recommendation in words you could repeat to your spouse over dinner, it isn’t finished. Jargon is usually hiding either complexity or cost.
We show up ready
We would rather walk into a meeting having already done the thinking. Being prepared isn’t a bonus, it is most of the job.
Firm facts
- Legal name
- Baldwin Financial, LLC
- Registration
- Investment adviser registered with the State of Oklahoma
- CRD number
- 324725 · check our record on the SEC’s public adviser database
- Custodian
- Altruist Financial, LLC, an unaffiliated qualified custodian and member FINRA/SIPC
- Serving
- Oklahoma City and Edmond, and clients who have moved away
An invitation
One conversation is usually enough
to know whether this is worth continuing.
Thirty minutes, by video, phone, or in person in downtown Oklahoma City. Nothing to prepare and nothing to bring.
What the thirty minutes look like
- 01
You talk. What you own, what you owe, who depends on you, and whatever is coming up that you have not solved yet.
- 02
We tell you what we see. The two or three things we would look at first, and why those and not the rest.
- 03
You decide, on your own time. If we are not the right fit, we will say so and point you toward someone who is.
Or reach us directly
- Phone
- (405) 266-7856
- Serving
- Oklahoma City, Edmond, and clients who have moved away